WPP will look to double its India biz revenue in 5 years, add to headcount: CEO Mark Read World's largest advertising holding company, WPP plans to double its revenue in India over the next five years and hire 7,000 to 8,000 people.After approval from the client, the ads go on air, as per the bookings done by the agency's media buying unit. The agencies convert the ideas and concepts to create the visuals, text, layouts and themes to communicate with the user. The company briefs the agency on the brand, its imagery, the ideals and values behind it, the target segments and so on. A company that needs to advertise itself and/or its products hires an advertising agency. The advertising industry is made of companies that advertise, agencies that create the advertisements, media that carries the ads, and a host of people like copy editors, visualizers, brand managers, researchers, creative heads and designers who take it the last mile to the customer or receiver. It does this via television, print (newspapers, magazines, journals etc), radio, press, internet, direct selling, hoardings, mailers, contests, sponsorships, posters, clothes, events, colours, sounds, visuals and even people (endorsements). In today's world, advertising uses every possible media to get its message through. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them, as defined by the Advertising Association of the UK.ĭescription: Advertising is always present, though people may not be aware of it. Definition: Advertising is a means of communication with the users of a product or service.
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